Howād you like to see my secret stash of untapped authority backlinks that I personally use to rank for competitive keywords?
Well consider yourself very luckyā¦
ā¦because today Iām going to pull back the curtain and share some of my absolute BEST sources with you.
Warning: you are NOT going to find anything about article directories (blah) or blog comments (yawn) here. Iām bringing the noise.
Bonus: Download a free checklist that will show you how to quickly leverage these strategies. Includes 2 bonus strategies not found in this post.
1. Submit to Audio Sharing Sites
SEOs never use audio sharing sitesā¦which is CRAZY because theyāre ridiculously easy to get backlinks from. And make no mistake: these audio sharing sites authoritative sites that can make a serious dent. All you need to do is create a piece of audio (preferably music) and upload it to an authoritative audio sharing site. Hereās an example:
Even if you have as much music talent as MC Hammer you can still take advantage of this technique. Just hit ārecordā on your laptop mic and beat-box like you do in your car. These files arenāt usually screened by people so you donāt have to worry about winning a Grammy.
Just record something, upload it, and grab your authority links. Needless to say, you donāt want to spam these sites. Create a legit non-spammy profile or else it will get deleted pretty quickly.
2. Find Golden Link Opportunities From āBest Ofā Blog Posts
You probably already know that the days of spammy link building are long gone. And to succeed with SEO today, you need use mail outreach to build quality backlinks. Question is:
Well step #1 is to find people to reach out to. And the best way to do that? āBest ofā blog posts.
Best of blog posts are simply lists of the best blogs in a given niche. Hereās an example:
See how huge this is?
Someone is handing you a list of quality blogs on a silver platterā¦
ā¦blogs you can potentially get links from.
Hereās the exact step-by-step process to follow:
- Use these search strings to find ābest ofā blog posts in your niche:
ābest TOPIC blogs 2015ā³
āmy favorite TOPIC blogsā
āTOPIC blogs to readā
āMy favorite TOPIC blogsā
- Next, add any quality blogs on the list to a Google Doc.
- Finally, reach out and get your links.
How do you get links from the people you just found?
- Blogger reviews (#3 on this list)
- The Moving Man Method (#10 from this list)
- Infographics (#15 from this list)
- Broken link building (#14 from this list)
3. Blogger Reviews
If you have a software product, information product, consulting service or ANYTHING of value that you sell, you can easily turn that into handfuls of high-quality backlinks.
By offering it to bloggers for free.
- Find bloggers in your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own soaps, youād Google things like āsoap makingā, āmake soap at homeā etc.
- Your results will be a mixed bag of mommy bloggers, hippie bloggers, and sites like ehow.
Filter out any major authority sites or news sites. Youāll be left with a solid list bloggers that might be interested in your offer, like this one:
- Reach out to them with this email script:
Hey (site owner name),
I was searching for some homepage soap recipes today when I came across (site name).
Actually, I just launched a guide that teaches people how to make luxury soaps at home. I usually charge $X, but Iād be more than happy to send it over to you on the house. All Iād ask is that youād consider mentioning it on your blog or writing a review.
Let me know how that sounds.
You want to be VERY careful about the language you use for this strategy. Note how I donāt ask for a link or reviewā¦which would violate Googleās Webmaster Guidelines. I just send them the product and let them decide if itās worth a mention on their blog.
4. Give Testimonials
Companies big and small LOVE to show off their customer testimonials. If youāre using a product or service that you love (or at least like), consider sending them a testimonial. When you do, make sure to tell them that they can put it on their homepage or a testimonial page. To show that youāre a real person theyāll often put a link to your site for youā¦without you even having to ask.
Make no mistake, you can get some baller backlinks from testimonials (hereās one on a PR6 page):
When I see an authority site with testimonial links I sometimes buy their product just to give a testimonial and get a link.
5. Link Reclamation
Link reclamation is simple:
First, you find mentions of your company and products that donāt link back to you. Hereās an example:
Then you email the person with a friendly reminder to add your link.
Very simpleā¦but very, very powerful.
See how the author of that article mentioned backlinko.comā¦.but didnāt link to it? Thatās where link reclamation comes into play. Instead of saying āoh shucks, I wish they linked to meā, you proactively reach out and ask them to link. You see, when people mention you in an article, they (usually) like you. (Thatās true even if they didnāt add a backlink to your site)
A simple friendly reminder email is usually enough for them to log into WordPress and add your link.
Hereās the step-by-step process:
- Find Unlinked Mentions
When you do, youāll get a heads up whenever someone writes about you online: 2. See whether or not the person that mentioned you linked back to your site.
If they linked to your site, youāre set.
If not, move onto step #3ā¦
- Reach out and get your link
Finally, send them this script:
I just wanted to reach out and say āthanksā for mentioning YOUR BRAND in your excellent article yesterday.
We really, really appreciate it.
Iām reaching out today to ask if you could add a link back to our site. That way, people can easily find us while reading your article.
Either way, thanks for the shout out and keep up the great work!
I can tell you from experience that these are some of the easiest ā and most powerful ā links youāll ever get.
6. Directory Domination
I chuckle every time people claim that directories are dead. In May 2012 Google deindexed a few hundred free directories. If directory links didnāt work then why would they deindex them? Hint: they wouldnāt. This matches my personal experience: links from the right directories can still do wonders for your site. And because web directories are seen as āold-fashionedā in the SEO world, you can usually get from aged domains for next to nothing. Here are some directories to consider submitting to:
HARO (short for Help a Reporter Out) is one of best ways to get killer backlinks from authority news sites. Hereās how HARO works:
- Sign Up To HARO as a source here.
- Youāll get three emails per day from reporters looking for sources, like this one:
- Respond with your credentials and some helpful tips.
Easy right? You give a reporter a tailored response and theyāll hook you up with a link. Donāt sleep on HARO. Backlinko reader Sameep Shah got a link to his web design business from Inc.com (DA92) using HARO:
8. .edu Resource Backlinks
Everyone knows that .edu links are the bomb. But arenāt legit .edu links impossible for Average Joe SEO? Fortunately not. If you have an awesome piece of content on your site, you can usually get a 1-2 .edu links just by asking around. Hereās howā¦
Most universities have resource pages where they link to websites that are helpful to students and faculty. Hereās an example:
Letās say you had a website web design. You could get a link from the example above by emailing them and showing them your helpful nutrition-related resource. Use these search strings to find them:
- site:.edu āyour keywordā
- site:.edu āyour keywordā + āresourcesā
- site:.edu: āyour keywordā + inurl:links
- site:.edu: āyour keywordā + āother sitesā
Only 5-10% of them will actually post your link. But keep in mind that a handful of these links can make a HUGE difference in the SERPs.
9. Submit Your Site to Website Feedback Sites
There are a TON of sites that are designed to help you get feedback on your siteās layout or conversion potential. And almost all of them allow a dofollow link back to your site. Hereās an example from a site called ConceptFeedback.com:
As you can see, thereās a nice dofollow link on the page. All you need to do is submit your site with a little description of how you want to improve it. Here are some Website Feedback Sites that you can use:
10. The Moving Man Method
Hereās a strategy thatās absolutely perfect for ecommerce sites (but it also works well for blogs). In fact, I recently used the Moving Man Method to score Grade-A contextual links from a handful of authoritative domains (including a DA87 .edu site):
Pretty sweet, right? Hereās the step-by-step process.
- First, find sites that have moved or gone out of business.
The easiest way to do this is to keep your ear to the ground. When you hear that a company has gone under, itās time to swoop in. For example, in my case, I read that an SEO agency called BlueGlass suddenly went out of business. Thatās when I realized that there were probably hundreds of sites linking to a site that no longer existed. If you want to be more proactive, you can use search strings like:
- ākeywordā + āout of businessā
- ākeywordā + rebrandā
- ākeywordā + āhas movedā
- Next, find the sites and pages linking to the old business or site.
This is super-simple if you use a program like Ahrefs, Open Site Explorer or Majestic SEO. Just take the URL of the old site and pop it into your tool of choice:
And ā bingo! ā youāll have a list of pages linking to a site that moved or isnāt there anymore.
- Finally, reach out and let the site owners know about their outdated linkā¦
ā¦and pitch a link to your site as a replacement. Hereās a script that works well for me:
I was looking for information on TOPIC today when I stumbled onto your site.
I couldnāt help but notice that you were linking to OLD SITE. As you may have heard, they went out of business a few months back.
Actually, I have a guide on my site thatās really similar: URL.
Might make a nice replacement for the OLD SITE link.
Send Me a Free Untapped Backlinks Checklist (Contains 2 Bonus Strategies Not Found In This Article)
11. Submit Your Site to Blog Aggregators
Blog aggregators are sites that list quality blogs in different industries. Hereās an example:
You can get a dofollow link on most blog aggregators for free in three easy steps:
- Submit your site
- Add a special HTML code to your site to confirm that youāre the owner
- Wait for someone from the aggregator to stop by and take a look at your site
When they approve it youāll have your own page on the aggregator with a dofollow link to your site. Easy peasy. In addition to Technorati (a must) here are some other blog aggregators to submit to:
12. Find Guest Posting Gigs on Twitter
If there really is a hell, Iām convinced that Satan makes tortured souls guest post for all of eternity. It can take hours just to find a handful of sites that donāt have a strict laundry list of guest blogger guidelines. But thereās an easier way. You can tap into the underutilized power of Twitter search to find sites that are posting guest posts on the reg.
Hereās an example:
You KNOW that the sites that have tweeted their guest posts in the last weekĀ must be posting on a regular basis (no annoying dead ends!). Here are some search strings to use in Twitter search:
- āyour nicheā + guest post
- āyour nicheā + guest author
- āyour nicheā + write for us
- āyour nicheā + guest article
13. Scoop It
Scoop It is one of my absolute favorite places to build buzz and (nofollow) backlinks with a few minutes of work. Scoop It is a site where people aggregate their favorite content around the web into a magazine format. Hereās an example of a Scoop it page:
Lots of peopleās personal Scoop It pages have hundreds of followers. Which means that your content will get in front of hundreds of people. More eyeballs=more links. To get people to post your stuff all you need to do is use Scoop Itās built in suggestion feature. Just search for a high PR Scoop It page and hit āsuggestā. Youāll see something like this:
Just send the person a quick message and let them know about your content. In my experience about 50% accept within a day āmeaning dozens of authority backlinks in about 15 minutes of āworkā.
14. Broken Link Building
This strategy is similar to the Moving Man Method I outlined above. The difference is that with broken link building, youāre only looking for pages that are 404ing. Moved businesses and companies that changed names wonāt show up with this approach. That being said, itās definitely worth the time and effort because of the killer inbound links you can get from this strategy. What weāre doing is finding resource pages in our niche. So if we were in the fitness niche youād search in Google using these search strings:
- āfitnessāĀ + āresource pageā
- āfitnessā + āresourcesā
- āfitnessā + ārecommended sitesā
- āfitnessā + ālinksā
And find pages like this:
Now you COULD email them and just ask for a link. But Iāve found that begging doesnāt work very well. Instead, give the site owner a hand by letting him know about any broken links that you happen to find. You can easily find the broken links on any page. Just use the nifty Chrome Extension Check My Links. This program quickly finds any broken links the page happens to have. It also highlights them in red to make them easy to find:
Hi (site owner name),
I was just browsing around your resources page today, and among the lists of great resources, were some broken links.
Hereās a few of them:
Oh, and I have a website, mysite.com, that also regularly posts quality content related to whatever. If you think so too, feel free to post a link to it on your resources page.
Either way I hope this helps and keep up the good work!
Almost everyone in SEO knows about infographics, but Iām absolutely flabbergasted at how few take advantage of this incredibly easy link building strategy. Thatās because many people assume that infographics are expensive and hard to make. And they assume the infographic has to go viral for this technique to work. Fortunately for us, both of these assumptions are DEAD WRONG.
Heck, you can get a halfway decent infographic made from someone on Odesk or Elance for less than $250. In my experience, the IDEA is 10x more important than the design itself. Be creative, make something unique, and then hire a cheap designer to make it for you (you can also do it yourself using tools like Piktochart). Once you have it ready, itās time to get the word out.
- Your first step is to submit it to infographic sharing sites, like these:
- Then reach out to bloggers in your niche and offer them the infographic as a guest post. To sweeten the deal, tell them that youāll write a unique description for their site.
Iāve literally gotten 100+ high PR backlinks from related sites from a single quality infographic and this 1-2 punch.
16. The Skyscraper Technique
Itās no secret that amazing content makes link building 10x easier. Unfortunately, itās hard to know what TYPES of great content actually get results. Enter: The Skyscraper Technique. Itās a strategy Iāve used to literally double my search engine traffic in 2-weeks:
Hereās how it works:
- Identify content in your industry thatās performed well in terms of generating backlinks, social shares and blog comments.
- Make something that blows the piece of content you found out of the water.
- Reach out to the people that linked to the now-inferior piece of content.
You can read a step-by-step case study of the process in action here: http://backlinko.com/white-hat-seo
17. Google+ Profile
Did you know that your Google+ profile allows contextual, dofollow links? (Note, you have to be signed out of Google+ to see the link as dofollow. Weird but true). Hereās an example:
With enough interaction within Google+ and direct linking to your profile, you can make that a pretty powerful link. For example, Mark Cubanās Google Plus Profile page is PR4!
Now Itās Your Turn
Now itās time to actually put these powerful strategies into practice. To make the process easy for you, I made a checklist that outlines the EXACT steps you need to take for each technique in this post.