Backlink – what is that?

A backlink is a back reference from one domain to another domain.
Example: The domain is linked to the domain Consequently receives a backlink from The incoming link on is referred to as “inbound link”.
The linking can take place within an article for instance, in comments, on the homepage, within the graphics/banners, as trackback or in the footer. The link on a website should hold corresponding added value for the user, such as further information or a hint regarding some offer, and so on and so forth.  The operators of a website do not usually have any direct influence on the backlinks.

Why are backlinks so important?

Backlinks still play a significant role in search engine optimization nowadays and they are indispensable for increasing the rankings.  Thereby, the number of backlinks in itself is not such a dominant aspect as it used to be a few years ago.
Search engines evaluate the structure and the quality of backlinks, in order to be able to differentiate between “good” backlinks from bad or manipulated links. The deliberate development of backlinks for one’s own web presence should therefore be carried out with appropriate care and professionalism.  The structural composition of links can also be determined with the aid of tools, just like the quality.

How to set up Backlinks?

The question regarding an optimal backlink profile cannot be answered generally.  One reason is the permanent re-evaluation of websites on the part of search engines; another one is the different strategies for setting up backlinks suitable for target groups.

Even though backlinks were set up exclusively with the help of web directories or article directories in a successful manner years ago, in the meantime this is not sufficient at all anymore, not to mention out-of-date. Nevertheless, web directories play a role as well, just like comments in thematically suitable blogs or forums.  A further option consists of maintaining parts of relevant posts in various social media in order to obtain the appropriate attention and, if required, inciting one or more website operator(s) or blogger(s) to build a link. Direct requests via e-mail regarding thematically interesting and relevant sites are a proven method for link building (“content seeding”). The thematic relevance of backlinks is important, because a link from one cooking site to a car dealer does not make much sense (“bad neighbourhood”). Backlinks of inferior quality via link farms or websites with pornographic content, gambling, and so on are to be avoided as well.
In doing so, the anchor texts should vary and only a very minimal part should be dominated by the main keywords ("money keywords”), meaning no frequent linking to “harder keywords”. During an analysis of the top 15 positions by Google, the strategies pursued by competing sites can be determined from the start.

How to get backlinks?

Own initiative, creativity and know-how are among the essential characteristics when building backlinks. Whoever moves within a subject area on websites knows thus their content and can rouse interest for his/her own content by making qualified comments. Active participation in forums or social media discussion groups also belong to this, whereby the exchange of experiences serves as motivation in the first place and the backlink should be seen as potential extra income.  Beside link purchase (Black Hat SEO) and link exchange (at least Grey Hat SEO), link bait (“to lay a bait”) is among the most frequent methods to get a backlink: Informative articles, videos, graphics, contests or anything similar are regarded as added value and linked voluntarily. Ultimately, establishing direct contact to website operators is very promising, since high quality guest articles, interviews or the like are offered, which can then contain a corresponding backlink.

How to set up Backlinks?

Setting up backlinks should appear “natural”. This also includes an existing and meaningful link set-up strategy, which ensures continuity: A large number of backlinks should not be inserted within a short period of time.  It seems unnatural for the backlink profile when subsequently only a few backlinks emerge. One should also pay attention to a meaningful distribution of backlinks!  This means that “strong links” as well as less strong ones should belong to the backlink profile, like a mix of “nofollow” and “dofollow” links. After all, the anchor texts should by no means always be identical or exclusively made up of “money keywords”.

How to recieve backlinks? How to generate Backlinks?

In order to generate backlinks, there are corresponding resources that should be used and activated.  Among those are web and classified directories, article directories, social bookmark services, social news and press services, which enable the free distribution of press releases or commenting on blog entries. In addition, establishing contact actively to website operators is useful:  If necessary, informative guest articles can be published there.  Infographics or videos can be inserted as well in order to create backlinks.

How many backlinks does my site have?

With the Backlink Checker , existing and inserted backlinks for web presence can be checked at no charge. Beside the number of backlinks, the sources are also stated and the most important factors of those are reviewed. The linked anchor texts are shown as well.

How many backlinks are needed?

A general answer to this question cannot be given. Background: Every keyword or long-tail keyword (combination of keywords), which is contested for the front position of search engines, has a different competitive situation. Google AdWords delivers here the first pieces of information about which keyword phrases can be used commercially and how high the paid click prices are set. Revenue-generating search words are therefore more fought for than niche search words. The stronger the competitors are lined up in the top positions, the bigger the expenditure involved.
What is much more decisive is the continuous growth of backlinks from different domains, so that the domain popularity (DomPop) can increase accordingly and, if required, distinguish itself from competitors, who might have set up a lot of links during the beginning stage, but then neglect them and as such lose the good positions again.

Backlink obligation – what is that?

Backlink obligation is especially demanded by providers of corresponding services, as for instance web catalogues or article directories.  For this purpose, an entry to the service will only be activated if a corresponding backlink – mostly on the home page – is set up to the site with the service.  Between the website and the service with a backlink obligation, a recursive exchange takes place. Website offers without backlink obligation are identified as backlink free services.

What do backlinks entail?

A backlink is a reference to the content of a website.  In principle, a linkage can be seen as a positive vote for a website.  The quality and popularity of a URL can be rudimentarily measured by the number of incoming backlinks. Ergo: A URL or website, which exhibits a lot of backlinks, increases its chances in the competition for the best positions in the ranking of search engines.  Presently, it is unlikely to assume that the assessment of links by Google will be overruled completely.

What does backlink mean?

“Backlink” is a technical term from the field of Internet technology.  It means that a website is linked by another website (Internet presence).  The website which is linked then gets an incoming link, the “backlink”.

What is backlink building?

The term backlink building refers to selectively obtaining external links to one’s own web projects. The building of backlinks should lead to better positioning in search engine rankings, which in turn normally attracts a higher number of visitors. Consequently, advantageous websites are those who are known and used by a lot of active users. The possibilities of building backlinks (link building) are diverse, whereby both the subject relevance and the value of the site “donating” the link should be borne in mind.

What are backlinks with stop words?

A stop word is a filler word which does not exhibit any additional information content. Typical stop words are “and”, “in”, “here”, etc.  Google does not evaluate stop words negatively in any way and links with stop words appear natural, since no over-optimisation of keywords takes place here. Consequently, search engines are able to evaluate search phrases with stop words accordingly, without endangering the keyword relevant search. The filler words are ignored by the search engines.

What are good backlinks?

Backlinks are not all the same: Good backlinks are identified as qualitatively valuable links. In general, it can be assumed that the quality of backlinks is worth more than their number (see also Google Penguin Update, April 2012). For this purpose, different factors play a role:

  • Quality of the site
    Linked sites inherit their “properties”, so that backlinks from high quality sites are correspondingly more important.  In the past, the PageRank (PR) of a site was the decisive characteristic for the quality of a site, nowadays however a lot more factors play a role, for example: The age of a domain, incoming and outgoing links, visibility index, and many more.
  • Relevance of the backlink
    In this regard, whether the site delivering the backlink is thematically relevant plays an important role – keyword:  “bad neighbourhood”. Links from a travel site to a shop for light bulbs is inappropriate.
  • Anchor-Texts
    Anchor texts should alternate in order to be qualitatively high.  In doing so, variations are possible, so that not only the main keyword is linked. Caution:  In case of blog comments, not only the names should appear as anchor texts!
  • DoFollow/NoFollow
    Backlinks with the attribute “dofollow” always weigh more than those with the attribute “nofollow”.
  • Diverse domains
    Backlinks from diverse domains and domains which are hosted on different servers (IP-addresses) are worth more than backlinks from the same domain or its subpages.
  • Position of the links
    Hereby, there are various expert opinions.  In general, it is to be assumed however, that a link “higher up” on a site weighs more. Links in the footer of a website are weighed negatively in the meantime.

Where to set up backlinks?

Basically, the possibilities of receiving backlinks can be divided into four alternatives:

  • Purchasing backlinks
  • Exchanging backlinks
  • Manually registering backlinks
  • Offering content with added value (content seeding)

While especially the first two methods of link building do not fit into the philosophy and guidelines for webmasters by Google, and purchasing backlinks in particular can be classified as illegal, there is nothing to say against the manual positioning of backlinks via forums, comments, directory services or the like. Linking high-value content, such as infographics, guest articles, interviews or free downloads and so on, is readily accepted by webmasters to some extent.

Where to set up good backlinks?

When setting up backlinks, it is imperative to avoid certain patterns or to arrange the frequency unnaturally. Anchor text variations are just as relevant as a seemingly natural link-mix from diverse sources and a mix of nofollow/dofollow.
A decisive factor is the thematic proximity or relevance of the website from where a backlink should be outgoing. A website whose content addresses the subject of feline hygiene contains corresponding vocabulary, so that a link on a shop site for cat paraphernalia is appropriate. However, a link to a website with offers car rental services would not be thematically relevant anymore and therefore not meaningful. The building of relations to other website operators and content managers, as well as offering content of higher quality, is a possible strategy to place good backlinks.
For the link source which dispenses the backlink, there are different factors that must be respected, in order to have a positive effect:

  • A domain as old as possible
  • High-quality content available
  • High-quality environment of the backlink
  • Identical language as target site

The competitor analysis is a powerful method to analyse the links of the competition.  Hereby the free Backlink Checker can be used, which delivers new ideas and potential link sources.

Where do i get backlinks from?

There are different resources for receiving backlinks. In the meantime, backlink building is a time-consuming matter, since a lot of webmasters and Internet marketing agencies have recognized the value of links. Nevertheless, there are numerous possibilities which offer chances of receiving backlinks if used properly: Among those are guest contributions or interviews with controversial opinions, where expert knowledge is shared and, as the case may be, a lively discussion arises. Participation in blog parades or blog roundups is a possibility as well, whereby the subject relevance to one’s own website should not be created artificially.
Active participation in appropriate forums or discussions of theme-blogs offers a further possibility. Hereby, serious interest or participation should be striven for to avoid being exposed as a spammer. The creation of high-quality rich-media content like infographics, videos, contests, or the like, is worth it in any case since these are likely to be picked up by other websites. Even establishing contact directly with website operators is often worth it, for instance with a reference to an appealing infographic, which can be integrated by quoting the source. Creativity, friendliness, ambitioned input and power of endurance are properties which are advantageous for successful backlink building!

Where to set up backlinks?

Backlinks can be set up on diverse Internet offers for free. Among those are web catalogues, article directories (web directories), comments on websites and blogs, press releases on online press portals, forums, social bookmark services, social news and, depending on their relevance, also classified portals or eBay at an active online shop.
However, distribution in social media channels such as Twitter, Facebook or Google+ can also lead to receiving new backlinks.