Free Backlink Checker and Tools
Check your website’s backlinks and anchor texts with our free backlink tools.
Check your backlinks
Find the backlinks of any website with our free backlink checker - no matter if it’s your own website or one of your competitors’. Analyze your backlink profile or browse through your competitors’ backlinks to identify new link building opportunities and improve your search engine rankings.
Analyze your anchor texts
The anchor texts of your backlinks are an important indicator of a natural backlink profile. Analyze the anchor texts referring to your website with the free anchor text checker in order to evaluate the quality of your backlink profile. The tool will also provide you with important SEO tips for optimizing your anchor texts.
Monitor your backlinks
Keep an eye on the backlinks of your website with Seobility’s backlink analysis. Monitor your referring domains and check the links you gained or lost compared to the previous week. The included link building tool will make it easy to identify link building opportunities tailored to your specific website.
Off-page SEO tool
Backlinks are one of the most important Google ranking factors. Websites that are frequently linked by other referring domains typically rank higher on the search engine result pages. Yet, the quality of your backlinks is even more important than the mere number of referring domains. Quality relates to the relevance and trust of your link sources as well as the content surrounding the links to your site. With the free backlink checker tool, you can easily find the backlinks referring to your website - no registration required. The tool will show you the total number of backlinks as well as the amount of referring domains, IP addresses, and c-class IPs. You will also receive a comprehensive list of your backlinks that includes information about the type of backlink (follow or no-follow, text or image link) and anchor texts. This will allow you to thoroughly analyze your backlink profile, even if you’re not an SEO expert. The tool will generate a clear and self-explanatory list of backlinks that will support both beginners and SEO pros with the SEO analysis of their website.
Get an overview of your backlink profile that is always up-to-date
The free backlink checker tool makes it easy to check the backlinks referring to your website. Just enter the URL and the tool will immediately check how well your website is linked through the web. The data is fetched from our database and presented to you within seconds. In addition, the database is continuously updated so that new and lost backlinks can be displayed after just a few days. This way, the backlink checker will provide you with a comprehensive link profile which is always up-to-date - and totally free!
Why you should check your backlinks
Google puts great importance on the relevance of external links as there was a lot of link spam in the early days of search engine optimization. Therefore, backlinks should always be included naturally (i.e. voluntarily) on other websites (Google provides more information on unnatural links in its webmaster guidelines). Especially if your website has been set up a long time ago, it might have toxic backlinks you should take care of. With the free backlink checker, you can easily perform a link analysis and identify such harmful links. Another benefit of the backlink checker: it allows you to analyze the backlinks of your competitors in order to find new link building opportunities. Thus, it offers wide support with off-page SEO and saves you the cost of an expensive backlink tool.
The most important qualities of backlinks
There are various factors that influence the quality of your backlink profile and that you should monitor. They can be summarized into two basic SEO factors: domain popularity and trust of your backlink profile. This can be translated into quantity and quality: although it’s important for SEO to have many different websites referring to your content, the quality of those links and their sources are essential, too. Backlinks from websites that are trustworthy and authoritative are more helpful for increasing your search engine rankings than links from weak domains.
In order to evaluate those two basic qualities of your link profile, you have to consider the following factors:
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LINK QUANTITY
The number of backlinks referring to your website is of great importance.
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DOMAINS
The number of different domains linking to your site is also essential. The more referring domains, the better.
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IP-ADDRESSES
How many different IP-addresses link to your website? Your backlinks should be distributed across various IPs.
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C-CLASS IPs
Besides the number of IPs, the classes they belong to (e.g. 215.19.XXX.XXX) are also important as different hosting providers use specific IP classes. If you have too many backlinks from identical c-class IPs, Google could interpret this as unnatural link building and penalize your website.
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ANCHOR TEXT
Text links are the most common type of link. They consist of one or more words that are linked to another URL. Google can easily analyze this kind of link as the anchor text provides Google with information about the content of the linked page.
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IMAGE LINKS
Besides text, images can also contain a link. This is often used for banner ads, photos or illustrations.
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NOFOLLOW, SPONSORED, UGC
Links that have a “nofollow”, “sponsored” or “ugc” (user-generated content) attribute signal to Google that no link juice should be passed on to the linked web page. Such links are not as valuable for your search engine rankings as dofollow links.
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LINK LOCATION
Google considers links that are located in the content of a web page to be much more relevant than links in the footer or sidebar.
As you see, there are multiple factors that characterize your backlink profile and it’s important to consider both quality and quantity when optimizing your link profile. Through various algorithm updates, Google is constantly getting better at evaluating backlinks for ranking purposes. Regarding the search engine optimization of your website, you should therefore not only focus on content optimization but also on building a high-quality and natural backlink profile. The free backlink checker allows you to find out where your backlinks come from and if you should improve the distribution of your backlinks. Of course, you can not only analyze your own backlinks but also those of your competitors. This will help you find potential link sources that you can consider for link building purposes in order to improve your Google rankings.
Optimize your backlink profile
As explained above, Google uses multiple criteria to evaluate the backlinks of your website. For example, if you have multiple nofollow links from only a few different IPs this could be a hint of unnatural link building practices. Therefore, having a high number of referring domains is not enough - you also have to make sure that your backlinks are widely distributed. In the best case, your links come from many different IPs with varying c-classes. If most of your backlinks are from sites hosted by the same provider, they often have similar IPs, and if such links constitute a large part of your link profile, Google might consider it to be unnatural. If your backlinks are distributed across multiple hosting providers, they have different IPs and C-classes which seems much more natural to Google. With the free backlink checker, you can easily find out if this is the case for your website. This way, you can derive an appropriate strategy to optimize your link profile.
More information about backlinks
- https://www.seobility.net/en/wiki/Backlinks
- https://www.seobility.net/en/blog/link-building-tactics-how-to-build-sustainable-backlinks/
- https://www.shopify.com/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business
- https://www.shoutmeloud.com/101-ways-to-get-quality-backlinks-to-your-blog.html
- https://www.backlink-tool.org/en/anchor-text-checker/
On-page and off-page SEO go hand in hand
Although backlinks are highly important for your search engine rankings, you should not forget about on-page optimization which is the second large part of search engine optimization. It is about optimizing the technical foundation and content of your website so that search engines can easily analyze your content and match it with relevant keywords. In order to start with on-page optimization, you can use an SEO checker that analyzes individual web pages using the most important on-page factors. For a comprehensive SEO site audit, you can also choose between multiple tools such as Seobility.